Brand film for Alfa Marushima, a wealth advisory positioning financial planning as the foundation for life’s dreams — early retirement, travel, freedom on your own terms. Built around warm everyday moments and casual client conversations — delivered as a friendly, lifestyle-led narrative for web and prospect outreach. Written, produced, directed, and edited by Chris Villarin.
What we made
Alfa Marushima asked for a brand film that would feel less like a corporate presentation and more like a friend's recommendation. The firm positions itself as a lifestyle advisor — someone who talks about retirement dreams and family aspirations before talking about asset allocation. The film needed to lead with that emotional posture.
We don't just talk about numbers. We talk about your life.
From the film
How we made it
We grounded the visual language in everyday warmth: shared meals, hobbies, casual coffee-shop meetings between client and advisor. Acoustic-guitar score. Voiceover paced conversationally, lighter and friendlier than the rest of the slate. The film actively avoids the stock visuals of wealth management — no glass towers, no charts, no boardrooms.
Who it speaks to
Alfa Marushima uses the film at the front of its web presence and in introductions to clients who specifically don't want a traditional advisory experience. The 2:17 runtime fits the firm's casual register without rushing it.
Engagement details
- Client
- Alfa Marushima
- Sector
- Wealth advisory · Lifestyle planning
- Specialization
- Individuals planning life-stage transitions
- Positioning
- Lifestyle-led · Conversational · Goal-aligned
- Format
- 16:9 cinematic · 1080p · Single-narrator voiceover
- Runtime
- 2:17
- Year
- 2025
- Production
- MANBOLD — Chris Villarin (writer, producer, director, editor)